Vinyl decals are a great method for producing wall signage or text for an exhibition or window vinyl graphics. It can be pretty cost-effective too, as decals allow you to regularly update your display without putting too much pressure on marketing budgets. Practically every retail store in London uses them for window messaging, be it for pricing, advertising a sale or for campaign descriptors.

A decal is simply when letters and shapes are cut from pre-coloured adhesive vinyl. It's much like using sheets of coloured paper, except that it comes on a roll-up to 50m long and has a sticky reverse. The adhesive allows us to install the produced designs onto glass or other surfaces.

The vinyl is available in a wide range of colours selected beforehand from swatches, including some metallics and fluorescents. We can reproduce any shape or pattern you require in theory. The material is cut to shape using a plotter that follows the vector path, supplied to us in .ai or .eps format. This means the finish is also clean and sharp - great for geometric designs and text.

After cutting the design we then remove the parts of the vinyl not needed, called weeding. Lastly, the decal is applicated. This is when a sheet of film is applied to the vinyl, holding it in place for installation. Once stuck to the surface, the application film is removed, and presto – you have a vinyl decal for all the world to see.

Using this method we can produce single coloured designs, or we can produce graphics, logos and messaging that employ multiple colours. Each colour is produced as an individual element and pieced together on site.